Bill Andrews, ExaGrid President and CEO, addresses many of the misconceptions around the cost of different backup storage options, with many end users struggling to understand the long-term costs associated with CAPEX, Lease, Subscription, Consumption and the Public Cloud models. While most end users are embracing a hybrid IT model, where cost is one important factor among others (such as flexibility, scalability, security, speed of deployment and compliance), Bill cautions that, without a true understanding of backup storage lifecycle costs as part of their overall decision-making process, end users may well make a very expensive mistake. He also gives a ‘bonus’ preview of what to expect from ExaGrid during 2025.