Arrow Electronics expands Broadcom distribution agreement

The new agreement includes an expanded set of Broadcom's enterprise and mainframe software (from the former CA Technologies portfolio), in addition to Carbon Black where Arrow will be the regional go-to-market specialist for Broadcom. Arrow will now support the majority of Broadcom’s software solutions, giving it distribution rights for all but a limited number of Broadcom accounts.

Under the new agreement, Arrow is responsible for defining sales strategy and driving go-to-market initiatives across Europe for Broadcom’s enterprise, cybersecurity, and mainframe software in Austria, Belgium, Denmark, France, Finland, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

Value-added resellers, system integrators and service providers across Europe can now access Broadcom's comprehensive portfolio of industry-leading enterprise software for mid-market & SMB customers solely via Arrow including Automation, ValueOps, NetOps, API Security, Identity & Access Management, AIOps & Observability, Application Development and IT Service Management, Mainframe, in addition to Symantec and Carbon Black cybersecurity solutions.

Arrow’s channel partners and customers can benefit from these enterprise, cybersecurity and mainframe software solutions to help them drive successful digital transformations. Broadcom’s Accelerate Program enables Arrow to act as an extension of the Broadcom team, helping customers receive the most value from their Broadcom software investments. This includes providing deep technical support capabilities as well as enhancing the customer experience through accessibility, specialised knowledge, personalised assistance, training programs, and value-added services.

Cedric Doignie, vice president of sales, global new models and services at Arrow’s enterprise computing solutions business, said, "Over the last three years, our EMEA teams have had great success with the Symantec portfolio, working with the channel to target and support small and medium businesses. Broadcom’s software solutions set the benchmark for digital transformation initiatives, and the addition of these solutions means a better and more complete software portfolio for entrepreneurial value-added partners who are looking to expand their offer and grow their businesses.”

“Our goal is to deliver best-in-class experiences for customers of all sizes, and we continue to deliver on that with our partners through innovative models, like the Broadcom Accelerate Program,” said Cynthia Loyd, vice president of global commercial & partner sales, Broadcom. “Our distributor partners like Arrow will extend our reach with their local expertise and deep knowledge of Broadcom solutions. This program will help ensure we are delivering superior service and support at all stages of the customer journey.”

This agreement is part of a wider cooperation between Broadcom and Arrow that also includes a global Accelerate agreement for VMware CloudHealth.