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The Digitalisation World Video magazine contains the latest Zoom interviews with experts in the industry.
John Kreyling is moving from his role as Business Development Director to become the new MD of Centiel in the UK. He shares his excitement in taking on the new role, his objectives for the future and outlines the ways in which UPS technology can continue to make a major contribution to the data centre industry, as it seeks to address the challenges and opportunities around power availability and management, alongside a wider sustainability focus.
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Ben Pritchard, CEO of AVK, a fast-growing supplier of innovative and sustainable power solutions for data centres and energy-intensive organisations both here and in Europe, discusses how the data centre industry can drive forward the sustainable power agenda by focusing on the development of microgrids, alongside existing efforts on renewables and decarbonisation more generally. The digital infrastructure industry has the opportunity to become a genuine sustainability enabler in the world of digital power solutions.
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John Booth, MD of Carbon3IT, explains the thinking behind the new National Data Centre Academy, as part of his company’s commitment to decarbonising ICT estates across the globe, by providing training in energy efficiency best practices in a real server room environment, demonstrating and showcasing products to accelerate the net zero agenda, and updating information on concepts and innovation to reduce energy consumption and to meet existing and future regulations.
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Thomas Barber, Vice President, Communications Infrastructure and Datacenter at GlobalFoundries, explains how the adoption of silicon photonics in data centres enables ultra-fast data transmission between GPUs at double the speed, enhancing the efficiency and performance of communication systems to meet today’s demand for generative AI, while also providing a more sustainable method of data processing. Thomas also discusses other power management solutions that can save up to 10% of data centrepower consumption, and the promise of RF GaN technology for future communication needs.
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Brandon Lucia, a Carnegie Mellon professor who recently founded Efficient Computer, a company that is producing a general purpose chip said to be up to 100 times more energy-efficient than leading general-purpose CPUs, talks through the company’s reconfigurable dataflow processor architecture, explaining just how much of an impact he believes this innovation will have where AI and ML are used in IoT devices at the edge and, maybe overtime, in the data centre itself.
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Kevin Brown, Senior Vice President, EcoStruxure Solutions, Secure Power Division, and Alison Matte, Sustainability Lead EcoStruxure IT, both at Schneider Electric, explain the introduction of new model based, automated sustainability reporting features within the company’s EcoStruxure IT DCIM software - discussing the importance of accurate performance metrics as data centres respond to the business imperatives of energy efficiency and performance optimisation as well as the march of environmental legislation - with the EU Energy Directive already making an impact.
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Jim Hart, BCS CEO, provides some brilliant insights into the sustainability, skills and supply chain challenges facing the data centre industry, and that’s before the AI explosion promises to redefine the rules completely! As ever, Jim brings some much needed wisdom to a discussion of the legislation, technology innovation, and choice of data centre location which will likely frame the industry’s future success.
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John Kreyling, Centiel’s newly appointed Business Development Director, shares his enthusiasm for all things UPS as he takes on an important new role at the company. John believes that Centiel has a key role to play in helping data centre owners and operators address their many power, energy efficiency and sustainability challenges, as it continues to develop both its dynamic approach to technology innovation and its presence in the market.
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Henrik Sandin, Director & Principal ESG Specialist at Workiva, discusses the findings of the company’s recent ESG Practitioner Survey, covering the impending EU Corporate Sustainability Reporting Directive (CSRD), the need for both integrated ESG reporting and assurance, the technology and mindsets needed to transform reporting processes and the roles that both AI and companies such as Workiva can play in helping ESG practitioners develop successful, business-winning ESG strategies.
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Chris Maclean, CEO of Open Energy Market, provides some great insights as to how data centres can leverage energy efficiency and sustainability initiatives not only to meet environmental goals but also to gain a competitive edge in the industry.
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Alexander Troshin, EMEA Product and Marketing Manager, Enterprise and HPC Server at AMD, outlines the energy efficiency challenges facing the data centre industry, with particular reference to power-efficient processing. He covers the key architectural innovations, packaging advances and algorithmic improvements to compute that will deliver more energy-efficient solutions for data centres and AI workloads.
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Andrew Fettes-Brown, Rider Levett Bucknall (RLB) Global Board Director, Head of Data Centres at RLB UK and Europe, outlines the results of the company’s recent research, the results of which suggest that the way in which future data centres are designed and built must be substantially rethought to accommodate supply chain constraints and sustainability measures.
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Leah Goldfarb, Environmental Impact Officer at Platform.sh, explains the importance of being able to identify truly green data centres as organisation’s develop their own sustainability objectives and also look to meet their regulatory reporting requirements – with the new EU Corporate Sustainability Reporting Directive (CSRD) set to have a major impact.
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Jo Debecker, Managing Partner and Global Head of Wipro FullStride Cloud, discusses the ways in which the sustainability agenda is shaping the data centre landscape, with cloud and AI seen as both challenges and opportunities when it comes to carbon reduction initiatives. Jo emphasises the importance of ‘deeds not words’ when it comes to evaluating the sustainability credentials of any potential data centre partners.
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Sam Bainborough, Director, Strategic Segment Colocation & Hyperscale at Vertiv, discusses recent developments at the company, including expansion plans, liquid cooling, modular timber construction and energy storage innovations, as well as sharing his thoughts on some of the key challenges in the year ahead, with AI, sustainability and flexibility taking centre stage.
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