Theresa Bobis, Regional Director Southern Europe at DE-CIX, explains where once the choice of data centre locations was limited to historically strategic centres, new hubs offer economic and geographical advantages. Theresa outlines the many compelling reasons why companies should re-assess their location strategies and why the Iberian Peninsula in particular offers many compelling benefits for data centre owners, operators and their customers, including great local, regional and global connectivity, a thriving, dynamic digital business environment and a plentiful supply of renewable energy.