Westcon-Comstor and Extreme Networks collaborate to 'revolutionise' spectators’ stadium and venue experience

Westcon-Comstor, a global technology provider and specialist distributor, has joined forces with Extreme Networks to help transform spectators’ sports and event experiences by driving adoption of Extreme solutions across stadiums and venues throughout Europe, the Middle East and Africa (EMEA).

Westcon-Comstor is now the first distributor in the EMEA region to be officially recognised as a delivery and solutions partner for stadiums looking to leverage Extreme’s market-leading solutions, which have already been deployed by world-famous football clubs including Manchester United and Borussia Dortmund as well as US-based sporting bodies such as Major League Baseball, NASCAR and the National Football League (NFL).

By spearheading the rise of the connected stadium, Extreme is revolutionising the matchday experience for sports fans.

High-speed Wi-Fi connectivity and Wi-Fi analytics enable seamless experiences including mobile ticketing, cashless transactions, in-seat concessions ordering, real-time sports betting, and improved stadium app performance, driving fan engagement while boosting revenue generation for venues. Strong network infrastructures improve ticketing, security, and staff collaboration and provide data-driven insights for better resource allocation and operational planning.

Westcon-Comstor and Extreme Networks have a long-standing relationship, and the new agreement sees Westcon bring Extreme’s solutions to the IT channel in EMEA for the first time.

Through its network of channel partners including technology resellers, systems integrators and service providers, Westcon will accelerate adoption of Extreme’s solutions across the region – creating new growth opportunities for its channel partners while adding value through its own services. Westcon's experienced services team will install and deploy the infrastructure to meet each venue's specific requirements.

“Extreme Networks is an innovator in the space – shaking up the status quo and helping customers find new ways to drive better outcomes. They’ve taken a leadership position in driving seamless deployments across large venues and stadiums, and we’re excited to partner with them as they continue to expand their presence across EMEA,” said Martin Flensburg, VP, Business Operations, Global Supply Chain Solutions and Services at Westcon-Comstor. “This new element in our relationship with Extreme creates exciting new opportunities for our partners and adds to our long-held collaboration, enabling the delivery of projects across Extreme's networking solutions, supported by Westcon services.”

“Good connectivity is not just a modern luxury, it’s the basis to deliver an exceptional fan experience and for effective fan engagement. Fans demand more than just a thrilling game; they seek an immersive experience where the talent on the field is complemented by seamless and secure connectivity in the stands,” said Markus Nispel, CTO EMEA at Extreme Networks. “The combination of Extreme’s industry-leading solutions and deep knowledge of stadium environments with Westcon-Comstor’s rich heritage in creating strong, scalable customer relationships creates a significant opportunity for both companies to continue to expand across EMEA.”