Adrian Criddle appointed as Lenovo’s UKI General Manager

Lenovo has appointed Adrian Criddle as the new General Manager for the United Kingdom and Ireland (UKI) region.

  • 1 month ago Posted in

Adrian joins Lenovo following 24 years at Intel, and brings with him experience leading sales, marketing and operations in global, regional and country roles, with a customer-first mentality. His most recent role at Intel was as Vice President of EMEA Marketing and UK General Manager.

“With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation,” commented Francois Bornibus, SVP and President, Lenovo EMEA. “Adrian’s vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals.”

Adrian commented on joining Lenovo: “I am truly delighted and inspired to be joining Lenovo at this time. Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo’s journey.”

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