atNorth appoints Pekka Järveläinen as Sales Director for Finland

atNorth brings influential data center professional onboard to develop its sustainable and cost-efficient data colocation services.

atNorth, a leading pan-Nordic colocation, high-performance computing, and artificial intelligence service provider, has appointed Pekka Järveläinen as Sales Director for Finland.

With over 20 years of experience in the IT and Telecom business and over 15 years in data center and cloud services, Pekka brings a wealth of knowledge and expertise to atNorth. He has been a key player in developing ISO standards for data centers' energy efficiency. As chairman of the Finnish national working group, he was instrumental in making Energy Reusage Factor (ERF) a global ISO standard. Pekka is also a co-founder of the Finnish Data Centre Association and has served on the board for 8 years. His background includes 9 years at Telia, where he developed fiber and broadband networks, and 3 years at CGI in the IT outsourcing sales unit.

"I am thrilled to welcome Pekka Järveläinen to the atNorth team as Sales Director for Finland” said Stefan Jofors-a-Tribe, Director of Sales - Colocation at atNorth. “Pekka's extensive experience in the data center industry and his passion for sustainability will be invaluable in driving our growth in the Finnish market. His deep knowledge of the industry and entrepreneurial mindset will help businesses take advantage of atNorth's commitment to improving sustainability and efficiency for our customers.” Stefan added, “Pekka will play a crucial role in our customers' and atNorth's growth journey as we continue to advance our offering and make a positive impact on the industry."

"I am excited to join atNorth as Sales Director for Finland," said Pekka Järveläinen. "I am honored to be part of this international team dedicated to delivering sustainable data centers that cater for high performance computing needs. My background in IT and Telecoms, my experience in data centers and cloud services, and my commitment to sustainability align perfectly with atNorth's mission. I believe that our recent entry into, and future plans for Finland brings new and competitive options to enterprises, MSPs, and hyperscalers and I am eager to disrupt the Finnish data center market”.

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