Executives and employees across Europe agree technology enabled them to pivot to new ways working faster than thought possible, and digital transformation will accelerate innovation.
“The world’s dramatic pivot to working digitally is showing everyone what the future of work looks like,” said ServiceNow CEO Bill McDermott. “Digital workflows are the way business gets done in the 21st century. There’s no going back. Digital transformation will accelerate. New ways of working will become the norm. We are on the cusp of an unprecedented wave of workflow and workplace innovation.”
Fielded in September by Wakefield Research on behalf of ServiceNow, The Work Survey engaged 9,000 executives and employees across industries including financial services, health care, telecommunications, manufacturing, and the public sector.
Key European findings include:
Businesses have innovated rapidly but will need to step up to continue the pace
Almost half of executives (47%) and over half of employees (55%) in Europe think transitioning to the new normal will be even more challenging than the initial shock of COVID-19. This challenge is exacerbated because most businesses are at a digital disadvantage, with 94% of European executives admitting they still have offline workflows, including document approvals, security incident reports, and technology support requests. Progress has been made, but months into working from home, 61% of executives and 62% of employees across Europe say their companies still do not have a fully integrated system to manage digital workflows.
Despite adapting to COVID-19, confidence is low that companies could rapidly transform again
New systems that were developed, and put in place on the fly, as a result of COVID-19, were seen to have created new and better ways of working by 83% of employees across Europe. However, such systems are felt to still be vulnerable to the next major disruption, with most executives and employees stating that key business functions (such as Customer Service, HR and Finance) would not be able to adapt within 30 days in the event of another disruption. This showcases the need, and opportunity, for robust digital transformation across the enterprise.
You’re only as good as your people; winning today means embracing distributed work better and faster than the competition
While 100% European executives and employees (94%) overwhelmingly tout the benefits of remote working, the challenges are becoming more apparent. Both executives (93%) and employees (78%) across Europe express real concerns about how remote work will impact the business moving forward. The biggest concerns and benefits with continued remote work depends on where you sit.
Personal safety is paramount: Resuming in-person work hinges on whether employees feel safe
Over half of employees (52%) in Europe believe their company will prioritize business continuity over workplace safety. More surprising is the fact that 37% of executives actually believe this as well. Even if a company makes an effort to put safety first, many employees don’t think they can pull it off, with 43% of European employees saying they do not believe their company will take the necessary steps to ensure their safety. Surprisingly, executives agree. Nearly a third of European executives (32%) admit they don’t think their company will take the appropriate steps for safety.
“COVID-19 caused businesses across Europe to change at a pace, the like of which we have never seen before and, if honest, many didn’t think was even possible” says Chris Pope, ServiceNow’s VP Innovation. “There is much talk of adapting to a new normal, but the reality for most businesses is there is just the now, and the constant change that comes with it. The critical challenge for European organisations will be balancing the immediate need for business continuity, with the personal needs of their employees, and making sure they are both digitally ‘match fit’ for the wave of change yet to come. Focussing on digitising the work that needs to get done, wherever that needs to happen, will be a key in creating this balance.“
Commenting on the findings, applied futurist and author, Tom Cheesewright, said: "This research comes at an opportune moment as companies begin the transition from the early chaos of the COVID-19 response to the creation of new sustainable approaches. Some incredible things were achieved under extreme pressure and core hybrid working technologies have been proven. But much work remains. Layers of culture, process and behaviour need to be designed and overlaid on the technological foundations together with a new social contract agreed between employer and employee that embraces distributed working.”