A healthy data opportunity

The healthcare industry is ripe for disruption, with legacy systems and outdated technology bringing inefficiencies at every turn. As a result, emerging healthcare innovators have proved appealing to venture capitalists, who are investing record sums in the healthtech industry. The $15 billion in venture capital funding raised by healthtech companies in the first six months of 2018 was more than the same period of any other year in the past decade, according to Pitchbook (as reported by Forbes).

Data is a driving force behind healthtech innovation, and the decision for these companies to partner with a solution like Trifacta allows them to drive change even faster. Among the list of healthtech companies leveraging Trifacta is SymphonyRM, which is transforming the relationships between health systems and its consumers. Identifying and orchestrating engagement opportunities with its customer relationship management (CRM) platform HealthOS requires significant data amalgamation efforts across clinical, payer, and consumer data sets; Trifacta is allowing them to prepare and garner insight from this data at a much faster rate. Meanwhile, Kyruus also leverages Trifacta to prepare an array of data—from demographics to provider expertise to scheduling logistics—in order to help health systems more accurately match patients with providers.

“As the healthcare industry shifts towards value-based care, while also serving the traditional fee-for-service market, health systems are having to transform their consumer engagement strategies,” said Joe Schmid, CTO, SymphonyRM. “SymphonyRM's Health CRM platform enables health systems to inject value-prioritised Next Best Actions (NBAs), personalised to each and every consumer, across all channels. Our algorithms are fuelled by a changing spectrum of diverse data sets. With Trifacta, we've been able to dramatically accelerate crucial data wrangling processes, and in turn, ensure SymphonyRM's Clients have the best-in-class NBAs to achieve their growth, value, and quality goals.”

The surge of disparate data that powers both providers’ solutions is complex and diverse. Historically, the process of preparing this data was frequently done manually or with code-based approaches like extract, transform and load (ETL), but SymphonyRM, Kyruus and more have found that replacing this process with a modern automation platform like Trifacta allows them to reduce inefficiencies and accelerate their time to insights.