Informatica has expanded its partnership with Google Cloud in key areas of cloud integration, marketing analytics and data warehouse modernisation to power faster and more accurate insights, increased agility and lower data management costs.
Supercharging marketing analytics with Google Cloud
Marketing analytics has emerged as a must-have solution for providing insights into customers and prospects in order to improve the success of marketing programs and make every engagement count. Informatica is working with Google Cloud to help marketing professionals have a next-generation, data-driven market engine within their organisations, with new capabilities in marketing analytics and data warehouse modernisation.
Today, Google Cloud announced the beta availability of BigQuery Data Transfer Service that automatically centralises data from AdWords, YouTube, DoubleClick and Google Analytics 360 into Google BigQuery, giving marketers a single source of truth they can trust.
Informatica further enhances the value for marketing organisations by combining, enriching and augmenting existing Google Marketing data with data from social, CRM and marketing automation sources. Informatica’s out-of-the-box connectivity to sources such as Marketo, Eloqua, Salesforce and Microsoft Dynamics quickly transforms and loads the desired data into Google BigQuery for a holistic view of the entire marketing landscape. These powerful insights allow organisations to provide next great offers to their customers based on past purchases, preferences and behaviors on the web.
“One of the great challenges for marketers today is that they are awash in data about their customers,” said Sally Jenkins, executive vice president and chief marketing officer, Informatica. “A decade ago marketing was a discipline driven by preference, experience and gut-feeling. Today, marketers are one of the most data-driven function in organisations. With Informatica, customers can pull data from the critical marketing systems, such as Marketo, Eloqua and Salesforce, into Google BigQuery. By combining Google Cloud Platform, an extremely powerful, scalable and cost-effective big data analytics platform, with Informatica Cloud® which offers connectivity and data management, customers can expect powerful insights, recommendations and offers, which is what everyone is looking for.”
Expanding support for Google Cloud - Google BigQuery, Google Cloud Storage and Cloud SQL
Informatica’s data management offerings are well aligned and are expanding their support for the Google Cloud Platform. Today, Informatica is announcing the integration of Informatica Cloud with Google BigQuery, Google Cloud Storage and Cloud SQL.
- Google BigQuery: Informatica Cloud for cloud integration scales from proof-of-concept to petabyte-scale production systems. With the Informatica Cloud connector for Google BigQuery, Google Cloud customers can use Informatica Cloud’s native, high volume connectors to transform and load data into and out of BigQuery from cloud applications, social IoT and on-premise sources.
- Google Cloud Storage: With the Informatica Cloud connector for Google Cloud Storage, Informatica Cloud can move and synchronise data of all types and volumes into and out of Google Cloud Storage for big data analytics.
- Cloud SQL: Informatica Cloud support for Cloud SQL will simplify the migration of data from on-premise databases into Cloud SQL, Google’s fully managed, transactional database service.
Additionally, Informatica is excited to support new Google Cloud Platform products with planned availability of connectivity to Google Spanner.
