Beta Distribution appointed Pan-European G-Technology Distributor

G-Technology, a brand of Western Digital, has appointed Beta Distribution as an authorised Pan-European Distributor for their range of storage solutions designed for the professional creative environment. In addition to supporting the sales of their products in the UK, Beta Distribution also provides G-Technology with access to high quality distribution in mainland Europe through Beta’s European arm which operates out of Maastricht, Germany and provides next day delivery into Western Europe.

The G-Technology brand’s UK Channel Director, Mark Billington, commented on the appointment. ‘Beta has a well-established and very successful business model providing products and services to Resellers in the creative industry and so our product range is a logical extension to their portfolio’. He continued: ‘Their logistics and service capabilities are industry leading, and that, combined with our reputation for premium storage solutions, makes it a very powerful proposition’.

Ted Harris, Business Manager at Beta, was equally positive about the appointment: ‘We have established a strong reputation in the creative Reseller channels across Europe with our targeted approach and tailored product portfolio. G-Technology continues to complement this unique offering, furthering our aim to become the creative storage distributor of choice. By providing next day delivery throughout western Europe, we aim to enhance G-Technology’s current distribution network promoting the brand into our existing resellers.’

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